TYPES OF DATA MCM COLLECTS AND PURPOSES
MCM collects individually identifiable data that you actively submit through the Site and cookies, flash cookies, web beacons and other tracking technologies. Additionally, MCM collects some information from our customers who provide a customer information card at one of our stores.
Personal Data also includes information regarding your usage of the Site. In this context, we may collect the following personal data from you
• IP address
• Date and time of the request
• Time difference to Greenwich Mean Time
• Content of your request
• Status of your request/HTTP-status code
• The extent of the transferred data
• The website from which your request was redirected
• Browser, operating system and user interface, language and version of your browser
• The location from which you retrieve data from the Site
• Other communication data and source, which you retrieve
This data is collected through log-files and cookies. Please see below for further information regarding cookies. We are using this data to pursue our legitimate interests to:
• View the Site on your computer
• Ensure the functionality of the Site
• Optimise the Site
• Ensure the security of our IT systems
Such processing is conducted on lawful bases according to Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand. The collected data is deleted as soon as it is no longer required for its original purpose.
You may place orders and purchase products through the Site. When an order is placed, we collect the following information from you:
• Shipping address
• Billing address
• E-mail address
• Payment details
• Further voluntary details (if applicable)
This information is required to process your order and to perform the contract with you. The processing of personal data is conducted on lawful bases under Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand. We may also use such data to carry out fraud checks to pursue our legitimate interests to protect you and ourselves from unauthorised usage of your personal information, e.g. your payment details.
You may also create a customer account, which allows you to view prior purchases, to reorder the products you ordered and to store personal details and payment details for future orders. When you create a customer account, we store the information you entered into the online form. You may request your customer account to be deleted by contacting us via the e-mail addresses provided in the CONTACT US section. Storage of your personal information is done on lawful bases under Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
We store your order details as we are obliged to according to statutory retention periods. Your address, payment and order details are stored as long as we are required to according to statutory retention periods.
The Site also offers a contact form, which allows you to make enquiries, ask questions, give recommendations and make suggestions to us. When you use the contact form, the details you entered into the form, your IP address and the time and date of your enquiry are transmitted to us.
We use your e-mail address to contact you to process your enquiry. If you provided us with information, such information would be used to either address you personally or to facilitate processing your enquiry. Such information is only used to process your enquiry. We do not use such information for other purposes.
Sign up to our Newsletter to be the first to know about any promotions, events and exciting new products! You have the option to subscribe when registering yourself as a New User or clicking the “subscribe” button on our website. You always have the opportunity to unsubscribe.
Besides your e-mail address, we also collect the following information from you:
• IP address
• Time and date of the registration
We store and use your e-mail address to send e-mail messages with marketing communications regularly. Your e-mail address is not disclosed to any third party. The collection of the remaining information is intended to prevent misuse of our services and the e-mail address provided.
You can opt-out of receiving such communications at any time by responding to the opt-out instructions within the communication or by emailing our customer services. Please see the CONTACT US section for details.
Personal data is stored until you unsubscribe to the newsletter or withdraw your consent. The processing is conducted on lawful bases under Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
Our newsletter also contains a web-beacon or tracking pixel, which represent a one-pixel image stored on the Site. We use this technology to analyse user behaviour by assigning cookie data to unique IDs. Any data that would make it possible to identify your identity pseudonymized in this process, so you don’t have to worry about your privacy. However, you always have the option to unsubscribe to our newsletter. Any information collected is then deleted. All data processing is conducted on lawful bases according to Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
MCM CUSTOMER IN-STORE REGISTRATION
We may also collect personal data from you when you sign up to our customer card by filling out the application form. The application form may be provided in paper form or through an app installed on a device held available in our physical Stores.
We store the information you provided in the application form, including your name, street address, telephone number, mobile number, date of birth, nationality and e-mail address. Besides your e-mail address, all the information you enter is voluntary. We use this data to personalise content for you, as well as for internal marketing research purposes.
We use your e-mail address to regularly send you directing marketing communication about the MCM fashion collection, news, events, offers and styles to you via e-mail. If you consented to receive marketing communication via postal mail, we would also use your complete postal address to send you marketing communication via mail. If you agreed to receive marketing communication via SMS, we would also use your phone number to regularly send you updates about MCM, its fashion collection, news, offers and styles via SMS.
You consented to such usage when you signed up to the customer card by indicating the relevant box in the application form. You are entitled to withdraw your consent at any times for future use by sending us a message to the e-mail address or postal address provided in our CONTACT US section. Such processing of personal data is conducted on lawful bases under the Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
To offer you the best possible customer experience in our Stores, we use a clienteling solution, which allows the sales assistants in the Stores to view your transaction and purchase history and to provide you with personalised recommendations regarding goods that may be of your interest.
The sales associates can only view your purchase history and possible product recommendations if you identified yourself as a registered user as part of our clienteling solution by informing the sales associate of your name, e-mail address or phone number associated with your customer account.
When creating a customer account, we have asked you to consent to such use of your data. Such processing is conducted on lawful bases according to Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
The clienteling solution is available in participating stores in certain countries. Please CONTACT US for further information as to where our clienteling solution is available and the operators of the respective Stores.
DATA DISCLOSURE AND SHARING
We may share and receive personal data within the MCM affiliated group of companies, so that MCM may inform you of other products that may be of interest to you, improve your shopping experience, and improve our Site design. We may also disclose personal data (such as IP address, e-mail and phone number) for profiling and marketing purposes. You may opt-out of our sharing your personal information with such affiliates and franchisees by contacting us.
We contract with selected third parties that provide services on our behalf to maintain our Site, provide our client communications, and provide other services. The personal data that we obtain through this Site may be accessed by these third parties, solely on MCM’s behalf, but we generally do not authorise these service providers to make any other use of personal data. These services providers operate the following services for us:
• Website hosting
• External customer services
• Marketing research
• Handling orders
• Shipping orders
• The organisation of e-mail marketing
• Analyses of the use of our homepage
We may also disclose personal data to financial institutions or other third parties in connection with performing payment transactions. We do not otherwise disclose your data to third parties, unless required by law, necessary in connection with a legal claim or proceeding, or when otherwise necessary to protect the rights or interests of MCM or third parties.
Please CONTACT US if you are registered with us and would like to delete your registration and personal details from our database. Please keep your data accurate, current, and complete by regularly updating your personal account information or by contacting us as specified below.
We have implemented the appropriate measures designed to secure your personal information from accidental loss and unauthorised access, use, alteration and disclosure. Please note, however, that the safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your data, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk, and MCM is not responsible for circumvention of any privacy settings or security measures contained on the Site.
Such technologies are used on lawful bases in under Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
SaleCycle is used to track use of the website to understand which products and services are of interest to you and to collect certain personal information such as name, e-mail address, phone number, and a unique identifier associated with your device. This information is then used to assist you in the buying process, including contacting you (either by e-mail or SMS) or personalising the advertising displayed to you online. Please see SaleCycle’s Service Privacy Notice for more details regarding the data used by SaleCycle.
We use social media plugins of the social networks Facebook and Twitter on the Site. The Facebook plugin is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The Twitter plugin operated by Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”).
The operator of the plugin receives the information that you visited the Site and the information included in the log files as described above, regardless, if you are registered with the relevant operator. By activating the plugin, personal data is transmitted to the operator of the applicable plugin and stored on servers located in the USA.
We neither have any influence on which data is transmitted to the operator of the relevant plugin nor do we have full knowledge to what extent the operator collects personal data and for which purpose this data is used and how long it is stored. The operator of the relevant plugin uses such data to compile user profiles which are used for advertising, market research and/or for optimising his website. Such use of personal data occurs in particular for presenting advertising to you, which matches your interests and to inform other users about your activities on the Site. You are entitled to object to such creation of profiles. To execute such right, you are required to file an enquiry with the operator of the relevant plugin.
You consent in the transmission of personal data to the operator of the relevant plugin by clicking on and activating the corresponding plugin. Processing the personal data is done on lawful bases according to Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
We embedded content from the social network Instagram, operated by Instagram, Inc., 1601 Willow Road, Menlo Park, CA, 94025 USA (“Instagram”) in the Site. If you are logged into your personal Instagram account and you click on the embedded content, you may link the content to your own Instagram account. This allows Instagram to associate your Site visit with your personal Instagram account. As the operator of the Site, we do not have access to which data is transmitted to Instagram when you click on the embedded content. For further information regarding data protection at Instagram, please see Instagram’s Data Policy.
EMBEDDING YOUTUBE VIDEOS
We may embed videos in the Site which are hosted on www.youtube.com and which may be played directly on the Site. YouTube is a service operated by YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (“YouTube”).
Because we use DoubleClick, your browser will automatically establish a direct connection to the Google servers. We do not have the influence to what extent and which personal data Google collects. According to Google, Google is notified when accessed a site on which DoubleClick is implemented or that you clicked on a DoubleClick ad. If you're logged into your Google account, Google may be able to associate your visit of the Site with your Google account. Even if you are not registered with Google, or logged into your account, it is likely that Google receives your IP address and stores this information.
You may opt-out of such tracking by using one of the following procedures:
• By setting the appropriate preferences to your browser, i.e. by not allowing third-party cookies
• By deactivating cookies for conversion tracking when you configure your browser that cookies from the domain www.googleadservices.com will be blocked. Click here to change your settings. In case you delete your cookies, you may be required to renew the opt-out settings.
• By deactivating behavioural advertising from providers who are certified under the self-regulation campaign “about ads”. Click here to change your settings. In case you delete your cookies, you may be required to renew the opt-out settings.
• By permanent deactivation, if you use Firefox, Internet Explorer or Google Chrome when you download and install a browser plugin
We use DoubleClick to pursue our legitimate interest to view your advertisements that match your interests and to measure the effectiveness of our advertising. Such processing is done on lawful bases under Hong Kong’s Personal Data (Privacy) Ordinance, the Personal Data Protection Act (PDPA) of Malaysia, Singapore, and Thailand, the Personal Information Protection Act of Taiwan, as well as the Privacy Act of Australia and New Zealand.
HOW MCM PROTECTS PERSONAL INFORMATION
MCM takes all precautionary measures to protect the personal information shared on our website. MCM [and hired third parties related to transaction and fulfilment only] store information internally in controlled, secure environments on servers within Japan, Singapore, and the U.S. MCM occasionally hires other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, sending postal mail and processing event registrations. MCM only provides those companies with the information they need to provide the service, and they are prohibited from using that information for any other purpose.
If MCM requests general demographic information, this information is limited to reporting purposes only; users remain anonymous. Phone numbers, e-mail addresses, and postal addresses are never shared for demographic reports with external entities.
HOW TO UPDATE YOUR PERSONAL INFORMATION
You can help MCM maintain the accuracy of your personal information by updating the setting in My Account where you may change your name, billing and shipping address books, title, birthday, phone number, e-mail address, view your order history, or your content preferences. If at any time you wish to update your information or preferences, or you prefer to stop receiving communication from MCM, feel free to update your preferences in My Account. For technical concerns and troubleshooting your personal information, please CONTACT US at any time.
HOW LONG IS YOUR DATA KEPT?
MCM must keep Personal Information for no longer than is necessary for us to fulfil the purposes for which the Personal Information was collected unless we are specifically required to keep your Personal Information longer by applicable law.
Our website contains links to other websites. MCM assumes no responsibility for the content or the Privacy Policies and practices of such websites. MCM encourages you to read the privacy statements of these linked sites; their privacy practices may differ from ours.
Upon request, we will provide you with details of any of your data we store, where we collected the data, the recipients or categories of recipients of the data to which these data have been transferred to and the purpose of the collection. You can also have personal data rectified, deleted or restricted from further processing by us at any time.
If the processing is based on our legitimate interests, you may be entitled to object the processing of data at any time. In this case, we will only execute the processing should compelling legitimate grounds which override your interest regarding the exclusion of your data from the processing are demonstrated, or the processing is carried out to establish, exercise or defend legal claims.
If the processing of your data is based on your consent, you are entitled to revoke your consent at any time. In this case, we cease processing your data, unless, we are allowed or required to further processing your data by law. Your revocation does not affect the lawfulness of the processing of your data carried out before your cancellation.
If you supplied personal information, we will, upon request, provide you with them in a machine-readable form to use such data with other service providers.
DATA PROTECTION OFFICER
To facilitate the user account creation process on WWW.MCMWORLDWIDE.COM, provide information about our products, and engage with customers and Site visitors, MCM Fashion Group Ltd. operates a Facebook Fan Page.
FACEBOOK FAN PAGE COOKIES
YOUR RIGHTS – FACEBOOK FAN PAGE